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20+ years of Sales Management experience in the Electrical and Lighting industry in Territory, Regional and National Sales leadership positions.
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15+ years experience in Product and Marketing Management leadership positions in the Electrical and Lighting industry.
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Developed $100+mm in additional top line sales in a 5 year period in Marketing & New Product Development leadership role with MORRIS. - Drove $20+mm in additional EBITDA during this period.
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Developed marketing team, product launch, product commercialization, product marketing strategies and brand building effort leading to a significant improvement in brand recognition and preference among small, mid-size and regional distribution base.
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Oversaw Electrical and Lighting categories for past 12 years
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Led Technical Support team offering extensive expertise in a wide range of electrical and lighting categories including electrical connectors, wire management products, fittings, wiring devices, indoor lighting and outdoor lighting.
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Extensive experience working with direct and independent sales forces.
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Deep and extensive knowledge of end users in the electrical and lighting space, including industrial, commercial, institutional and contractor verticals.