Self-starter with 10 years of market access experience supporting pharma’s payer strategy teams, along with 7 years in financial services. She is well-organized, analytical, creative, and strategic, capable of generating creative concepts and evolving them into results. Wendy has an innate ability to effectively manage cross-functional stakeholders, i.e. set direction, align work efforts, and ensure execution that aligns with the customer’s strategic goals, objectives, and tactics, while staying within budget. She demonstrates a deep understanding of disease state(s), competitors, and health care industry trends. Fundamental to Wendy’s success is her resourcefulness, responsive communication, ability to establish credible relationships, and confidence.
Education
Experience
Develops new business for IQVIA's Market Access Sales Team by providing the product expertise and sales leadership to identify and qualify revenue opportunities. Interfaces with customers at all levels and proactively manages the selling process, i.e. monitoring delivery, implementation, and customer satisfaction. In partnership with lead account directors, establishes account planning strategy as it relates to assigned product area. Gathers market and customer intelligence and provides strategic feedback to marketing, consulting, and data & technology sales teams to strengthen offerings and capture additional business.
Primarily provided strategic direction to Genentech’s inter-disciplinary and extended support teams to improve or gain access across a range of healthcare channels by developing sales aids, managed markets presentations, market entry and product positioning strategies, and value propositions. Responsible for understanding current managed market trends that impacted Genentech’s products and payer strategies. Worked with key stakeholders to understand and manage project requirements and expectations.
Product Director, Coverage Policy (2008-2015)
Spearheaded and managed cross-functional teams for the Coverage Policy product. Coverage Policy integrates medical/pharmacy policy and formulary information to determine access of drugs in the specialty marketplace. As the acting Subject-Matter-Expert (SME), responsibilities included determining scope, SOW negotiation and contracting, business rule design for reporting automation. Other responsibilities included primary research for therapeutic markets, data standardization, analytics and reporting, user-interface design, and sales & marketing.
Account Executive, West Coast (2010-2014)
Managed customer relationships and upsold products and services that helped customers break through barriers to access across channels, payers, physicians, products and therapeutic markets. Provided information from a historical perspective with insights on current market drivers. Delivered integrated payer access and utilization data. Managed Markets access data included formulary data, benefit designs, and plan profiles of Commercial and Gov’t, PBMs, Specialty Pharmacy Providers, and Employer Groups.